NEED A DRESS?
High school is stressful enough, finding your dream prom dress shouldn’t be. Whether you’re looking for something sleek and simple or a total "main character" gown, our 2026 Pop-Up Shop is ready for you. All dresses are 100% free!
When are dress appointments available?
Friday, March 27th (3:15pm-6pm)
Saturday, March 28th (10:15am-1pm)
Friday, April 3rd (3:15pm-6pm)
Saturday, April 4th (10:15am-1pm)
Friday, April 10th (3:15pm-6pm)
Saturday, April 11th (10:15am-1pm)
Friday, April 17th (3:15pm-6pm)
Saturday, April 18th (10:15am-1pm)
Friday, April 24th (3:15pm-6pm)
Saturday, April 25th (10:15am-1pm)
Friday, May 1st (3:15pm-6pm)
What Should I Expect?
When you walk into our pop-up, you aren’t just "grabbing a dress", you’re getting the full boutique treatment.
Personal Stylists: Our Fairy Godmothers are here to help you browse the racks, pull the best fits for your vibe, and hype you up every step of the way.
The Selection: Over 90% of our dresses are brand new with tags from top designers and boutiques. We’ve got every color, shape, and aesthetic.
All Bodies, All Beauty: We truly mean all sizes. Our inventory ranges from XS to 5X (0–30+) because everybody deserves to shine on the dance floor.
How do I make an appointment?
Appointments are 100% required, but we’ve made snagging a spot super simple. Tap the button above to pick your time and get your name on the list. Easy as that!
What’s the catch?
No strings, no stress—just a total red-carpet moment, on us. To get through the boutique doors, you just need two things:
Your Confirmed Appointment
Your Current High School ID
That’s it! We’re just here to help you celebrate your big night.
Looking for driving and parking instructions?
Our 2026 pop-up is located at Santa Rosa Plaza (1071 Santa Rosa Plaza, Santa Rosa). Find us on the 2nd floor, between between Inka Native and Golden Angel. Not sure where to park or which entrance to hit? Check out the Santa Rosa Plaza Guide for the best spots to pull in and directions to the 2nd floor: https://www.simon.com/mall/santa-rosa-plaza/about
Slide Into Our Inbox
Still have questions about your appointment or how the giveaway works? Send us an email at sonomacounty@princessproject.org and we’ll get back to you ASAP.