NEED A DRESS?
Text “hello” to (707) 708-4185 and follow the instructions to make an appointment to shop for your perfect dress.
High school can be stressful enough. Do you want to go to prom but can’t seem to find an affordable dress?
Consider us your fairy godmothers.
How does this work?
Our 2025 dress giveaways will be held at our pop-up shop at Santa Rosa Plaza in Santa Rosa (our space is on the 1st floor next to Claire’s and Macy’s). When you arrive for your appointment, fairy godmothers will help you pick out dresses to try on and make your selection.
When are dress appointments available?
April 4th (4pm-7pm)
April 5th (10:20am-2pm)
April 11th (4pm-7pm)
April 12th (10:20am-2pm)
April 25th (4pm-7pm)
April 26th (10:20am-2pm)
May 2nd (4pm-7pm)
May 3rd (10:20am-2pm)
How do I make an appointment?
Appointments are mandatory, but scheduling is easy. Text “hello” to 707-708-4185 and follow the instructions to make an appointment.
What’s the catch?
There's no catch. All you need for admission to your shopping appointment is a valid high school ID and an appointment.
What are the dresses like?
Over 90% of our dresses are brand new with tags, donated by designers, high-end boutiques, bridal salons, and department stores with surplus inventory. All dresses are clean, free of stains and odors, and on trend. (What kind of fairy godmothers would we be if our dresses didn’t make teens feel beautiful inside and out?). Our dresses come in all colors, sizes, and shapes—short and long, frilly and sleek, bedazzled and simple. And we’re not kidding about “all sizes”: we stock XS to 5X and every size in between.
Looking for driving and parking instructions?
Check out the Santa Rosa Plaza website for details: https://www.simon.com/mall/santa-rosa-plaza/about
What if I still have questions?
If you have questions about The Princess Project or the upcoming dress giveaways, please send us an email at sonomacounty@princessproject.org